Fuji Film Holdings
Corporation is a photography and imaging multinational. It's principal
activities are the development, production, selling and service of colored
photo films, digital cameras, paper, chemical products, screens, printers and
many more cool stuff. Their HQ are located in Tokyo, Japan.
Fuji Photo Film Co., Ltd.
was founded in
1934 as a result of the
split-off of a previous Japanese company, Dainippon Celluloid Company. The
first years of Fujifilm were tricky, their products were way to expensive,
taking into account that they were not really high quality, and it turned out
to be cheaper for the client to import.
Fortunately, they were
able to prove their research and improvement in
1936, after they released
their first film and also their first motion picture negative film, the last
one not so easy to produce.
The company continued
researching and expanding until Japan entered WWII in
1939, at this point, all
of their services were aimed for the military so the rest of the people had to
wait.
The infraestructural
damages war produced in two of their factories, led to some improvements in the
company, boosting the color research and finally, in
1948, allowing them to
produce their first color film.
Fuji film's international
market continue expanding and were able to produce in larger quantities
(finally in a competitive way with the Western companies) thanks to some
licensing agreements with Eastman Kodak, however, their struggle for their not
so good quality was still in few terms. In
1952, Fujifilm introduced
it's first amateur roll film and in
1958, the Fuji Photo Film
do Brasil Ltda. was stablished (obviously in Brazil), demonstrating the
company's international intentions. During this decade, also, Fujifilm reached
a lot of exports agreements in different continents.
By the 60's, Eastman Kodak
was the biggest developer in the market and it's dominance forced the other
companies to adjust their systems to the one Kodak used, this included
Fujifilm, which saw it's growing slowed. In
1965, Fuji Photo Film
U.S.A., Inc. was stablished in New York State, from this point, Fujifilm
managed it's market in the United States. In
1970, Kodak held almost
the whole U.S. market, but Fuji's color films were already faster than Kodak.
By the late 80's, Fujifilm
was doing pretty good, with presence in Europe, the United States, South
America and Asia principally. Despite the traditional market was indifferent,
Fujifilm discovered a new segment of consumers, one that was all about instant
photography.
1986, Fujifilm introduced
the world's first one-time-use recyclable camera, QuickSnap. Their success was
being, nationally and internationally, huge till the point where they become
the number one camera producers in
1992.
Fujifilm best years were in
the early 90's, when their sales kept breaking records until 1992, in part
because of the economic recession in Japan.
Fujifilm also works in the
development of medical equipment since the 80's (for example, the Digital
diagnostic X-ray imaging system: FCR, in 1983). In
1999, they produced
Sapientia, a digital endoscope system, which allows to see live in a screen
footage taken from inside the patient.
Finally, in
2013, as a subsidiary in
Colombia, established FUJIFILM COLOMBIA S.A.S
- http://www.fujifilm.com/about/history/corporate_history/
- http://www.fujifilm.com/about/history/innovation_history/#content7c
- http://www.fundinguniverse.com/company-histories/fuji-photo-film-co-ltd-history/
- https://es.wikipedia.org/wiki/Fujifilm
Nicolas Rincon Diaz
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